EVENT: A HAIR AFFAIR, RICKY’S NYC WELCOMES BRIOGEO HAIR CARE!
On Thursday, September 18th, I attended a “hair affair” to celebrate the launch of the Briogeo Hair Care line. The brand, founded by Nancy Twine, turns 1 year old this month, and it was indeed a great time to celebrate. The brand made its way to Sephora stores over the summer and can now be found on the shelves of Ricky’s NYC stores!
The celebration took place at Ricky’s on 27th street (369 3rd Avenue) from 5-8pm. Upon arrival you were greeted by some associates passing out free samples of the Be Gentle, Be Kind shampoo. When you entered the store, there was a check-in desk to the left and the main attraction was positioned behind the desk. The shelf was stocked with your Briogeo favorites– the shampoo, conditioner, cowash, DDR treatment, and the leave-in. Unfortunately the oil is not currently in Ricky’s stores, but you can grab it on the Briogeo site or Sephora stores. I arrived around 5:15pm and there was a handful of people there including Michelle Breyer, President & Co-Founder of NaturallyCurly/TextureMedia. As time passed the attendees started pouring in– media, bloggers, vloggers and such! Guests (21+) were invited to sign in and receive a wristband for champagne, which was located in the back with cupcakes and lemon infused water.
In the center of the store, there were mini makeovers and a braid bar hosted by SwivelBeauty. Attendees were invited to get a complimentary braid– waterfall, halo, or fishtail. I honestly wanted to get a braid, but my curls were on 100 thanks to that Curl Charisma Leave-in Creme! However, my friend Chantell, creator of The Curl Swirl, was one of the first in line to get a braid, and it was cute! I did see a lot of familiar faces, but it was also great to see some new ones.
Just so you all know– I did style my hair with Briogeo products for the night. I used the Curl Charisma Leave-in Creme and the Rosarco Oil, and my curls were super curly. Michelle Breyer said she liked my curls and the color (cheese grin), so snapped she a photo for the NaturallyCurly FaceBook page. You can check it out here.
The Briogeo x Ricky’s NYC event was a success! The turnout was amazing (BIG thank you to everyone that stopped by), the DJ was great, and there were all around good vibes. I am so proud of the Briogeo brand and how much it has grown within the year. So congratulations again, Nancy, on your accomplishments within the last year!
More photos from the event:
Until next time, Ashley, xo.
Do you have any questions about the Briogeo Hair Care line? Comment below or shoot me an email at email@example.com!